Yesterday I informed people of the Ducati that Americans don't have the notion of "brutta figura". It's been amazing for them! In Italy, not to have the notion of "brutta figura" means not to have sense of dignity. It's hard to make them understand that this is a behavior typical of a stiff-upper-lipped folks. Well, actually I'm fond of this notion, but it doesn't mean for me what does mean for other Italians. Gaby commentend very simply: "Americans, they don't judge". Here this notion of "brutta figura" is absolutely sticked to a stfling judging operation. At least, It means don't ever do somenthing if you're not able to do it! I can imagine Americans wondering: "How can they learn something,  if they'r never doing what they've never done before?" Well, beware! It's a marvelous thought, but there's the awful risk to do a "brutta figura"! In other words, "brutta figura" it's the imagine that Americans long to avoid when they come here in Italy, because f.i. they can't seize a spaghetto wrapping it up with a fork. Well, this is not a brutta figura for me. For the record it's hard to behave this way, denying this notion, because even thoug I don't share this value, it's innering placed inside of me, as well as of all other Italian people. And at least would be fine if every person in the world had the ability to match socks and tie... but I believe that "brutta figura" is rather when you judge instead of when you're judged, when you lack with respect for the others and yourself, too. I'm afraid that it's not so clear here in Italy, and I'm concerned of it. That's why (not the only reason, of course...) nothing moves here in Italy as well as - I guess this is stuff that pioneers like Americans could never understand! - one of the first rule in Italian marketing claims: "Nobody want to do things as first". Should 'them' be awared that I exist, sai che brutta figura...